This panel-style discussion explores market challenges in accelerating the adoption of smart glasses across a range of markets and applications. Four markets are explored: Consumer, Industrial, Military/First Responder, and Professional Services – viewpoints and priorities on user expectations can vary significantly from one market to the next; segment specific barriers ranging from cultural to practical also carry variations as well as commonalities. This session will help buyers understand priorities and trade-offs, as well as helping device manufacturers learn the quirks and challenges to overcome in winning over specific market segments.