Building upon his work at the University of Cambridge, Connell co-founded Zappar and leads the Platform team, overseeing many of the technical aspects of the business including app development, server infrastructure, statistics and analytics collection and analysis, and in-house and consumer tooling. He and his team have built Zappar's platform from the ground up. It provides a completely vertically-integrated technology stack - facilitating the production and distribution of AR experiences to tens of millions of end users worldwide without the need for external hosting services or additional expensive development environments or tools. Zappar's mission is to democratize AR - to make it possible for anyone with a creative idea to leverage Zappar's world-class computer vision algorithms and content platform to build fantastic and immersive experiences