Aviad Almagor is the Director of the Mixed Reality Program at Trimble. His focus areas are mixed reality technologies implementation and strategies. Aviad joined Trimble as part of the Vico Software acquisition where he was the Director of Product Design. Prior to Vico Aviad served in various positions with leading AEC software companies, and as a practicing Architect. Aviad holds an MBA degree from Heriot-Watt University, Scotland, and a B.Arch degree from the Israeli Institute of Technology.