Bio
Patrick Henshaw is co-founder and COO of Strap. He manages operations and business development including strategic partnerships. Patrick graduated from West Point and earned his masters in engineering. Both Airborne and Ranger qualified he served as an engineer officer leading troops in Afghanistan, then came back stateside to serve as the Aide-de-Camp for two Major Generals and run a $36 Billion program for the Department of Defense. Before Strap, Patrick partnered with Steve as COO at crosstek where he helped deliver solutions that involved streaming data in both the software and hardware space from fiber optic cables in the Pacific Ocean to wearables on the wrists of people in over 150 different countries. With Patrick’s deep insights that range from SaaS businesess, to innovation, wearables, process optimization, product/project management, logistics and operations his thoughts have been published in the book, Startup Blueprint: 7 Skills for Founders, Builders & Leaders and he has spoken on panels and delivered presentations on operations and process management at conferences that include Ogilvy CommonHealth Worldwide Marketing Summit, Apps World Conference, Incite Summit: West and Internet Week New York. His commentary on advertising and SaaS businesses have also been published in Advertising Age. Follow Patrick on Twitter @LeadersOutFront and Strap @getstrap.
Sessions
-
Why your innovation and wearable integration process is broken11:40 AM - 12:00 PM Jun 2Innovating within an already established sector, company or institution is HARD! In this session we will talk about how and why the innovation and integration new data types like wearables inside, Wellness/Healthcare, Retail/Brands, and Media/Advertising is broken and what to do about it. We will talk about best practices in the industry on innovating and integrating wearable platforms and data streams from companies who have (or at least tried to ;) figured out how to make innovation work inside the megaliths of today's Fortune 500s all the way down to startups.