Bio
Jake is the Director of Brand Strategy at Athos. Responsible for creating and coordinating product launch, product branding, and marketing campaign strategies. In addition to driving sales efforts across e commerce channels, sales, and offline partnerships. Facilitate relationships with co branding and sales targets across multiple verticals ranging from athletics, rehabilitation, and the active lifestyle space.
Sessions
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Why "Wearables" Are Out And Something Much Better Is Next01:30 PM - 01:50 PM Jun 2The word "wearables" will soon be a thing of the past. Everything we wear will have some component that collects data to help improve our quality of life. In order for this to happen the space has to evolve in 2 main categories. Function and fashion have to come first, and we must move beyond data to answers. This talk will be about the approach it will take to create wearables we don't think about as wearables but as parts of or every day lives we don't want to live without.