Jean-François Chianetta is the co-founder and CEO of Augment. Mechanical engineer by training and computers geek for years, he started working on augmented reality in 2010, when it became clear that augmented reality would become the next major trend in mobile computing. Augment is at the forefront of Augmented Reality as a Service for salespeople. By gearing up thousands of sales reps from companies like Coca-Cola and L’Oreal, Augment is the everyday sales tool to show products in the customer’s environment and close deals.