Andrew Couch is one of the founders of Candy Lab, an Orange County based company building revolutionary tools for the mobile digital marketer of tomorrow. In a marketing climate where speed is currency, the Augmented Reality tools Candy Lab provides lets digital marketers leverage powerful, real-time and location based strategies through this new medium within their respective markets. Candy Lab has developed proprietary GPS Augmented Reality and iBeacon location technologies that pair with intuitive iOS and Android apps with a user-friendly dashboard management system, and analytics. The toolset has the potential to turn even the rapidly changing world of mobile marketing on its head with something significantly better, more customizable and completely scalable. More importantly, Candy Lab’s approach takes the risk out of this new medium, simplifying and streamlining to support the marketing industry with relevant, engaging and easy mobile marketing. Andrew and his team bring years of experience immersed in the field of Augmented Reality, marketing and a history of success. In his AWE presentation, he will share insights on "Augmenting Consumer Experiences" and how to effectively leverage mobile to make your brand stand out in a chaotic and crowded digital world.