Augmented reality has been transforming the beauty industry, thanks to ModiFace's industry-leading facial tracking and simulation technology. Augmented reality applications from companies such as Unilever, Amore Pacific, Sephora, L'Oreal, and P&G are redefining marketing for beauty brands and creating unique and rewarding experiences for consumers. In this talk we will review several case studies of major Fortune 500 beauty brands who are fully embracing augmented reality, and look at the next generation of virtual mirrors and beauty AR technology that will usher a new age in beauty e-commerce, in-store shopping, and mobile product exploration.